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Amrita Sethi
Nfts. Art. Tech.

Driving transformation through art and technology.

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Amrita Sethi
Nfts. Art. Tech.

Driving transformation through art and technology.

NEW Clothing Line

Amrita Sethi
Nfts. Art. Tech.

Driving transformation through art and technology.

Shop Expression

Learn more

NEW Clothing Line

Amrita Sethi
Nfts. Art. Tech.

Driving transformation through art and technology.

Shop Expression

Learn more

Trending?
Oh, Just a Little.

Trending?
Oh, Just a Little.

03

//Who Am I

NFTs.Tech.Art

//Who Am I

NFTs.Tech.Art

Meet

amrita sethi

amrita sethi

Woman
Woman
Dubai’s first AR, NFT and Phygital Artist
Dubai’s first AR, NFT and Phygital
Artist

Amrita Sethi, the UAE’s first NFT and phygital artist, merges sound, art, tech, and personal growth. Her signature art style SoundBYTEs(c) transforms sound into visual art, while her collectibles Bucket Monsters blends art, tech, and mental health. She has also created BaiBai - AI Digital Doula, supporting emotional well-being in pregnancy and parenting inspired by her personal journey to motherhood. A UAE Golden Visa recipient, Amrita’s work spans murals, sculptures, NFTs, fashion, and jewelry, integrating AI, AR, and VR. She painted the Middle East’s first Augmented Reality mural at DIFC, Dubai, inspiring change through art and technology.

discover the collection

Amrita Sethi

NFT Artist

I firmly believe in being the artist

Amrita Sethi

NFT Artist

I firmly believe in being the artist

Amrita Sethi

NFT Artist

I firmly believe in being the artist

of one's own life, creating new narratives, characters, and outcomes, through deliberate choices and actions.

of one's own life, creating new narratives, characters, and outcomes, through deliberate choices and actions.

05

CREATIVITY

ART

05

CREATIVITY

ART

Creativity

ART

A fusion of sound, art, and technology—creativity you can see, hear, and wear.

A fusion of sound, art, and technology—creativity you can see, hear, and wear.

Dram
Dram
Women
Women
Portrait
Portrait
Women On Neon Background
Women On Neon Background
Women Motion Blur
Women Motion Blur
Man Laughing
Man Laughing

Collaborations

Collaborations

Collaborations

Signature Style of art

Kim Ketaila (CNN Think BIG)

"I like being a freelancer because you get to work on diverse projects. It’s learning about different subjects that I really enjoy."

Amrita Sethi

Inspiring trailblazers: Epic Journeys

Women of Web3

How to merge physical and digital art

Signature Style of art

Kim Ketaila (CNN Think BIG)

"I like being a freelancer because you get to work on diverse projects. It’s learning about different subjects that I really enjoy."

Amrita Sethi

Inspiring trailblazers: Epic Journeys

Women of Web3

How to merge physical and digital art

Awards

Awards

Fast Company Awards 2023

The most creative people in business

FTNFT award Burj Khalifa 2023

Best local NFT artist

World Corporate Summit Awards Huwaei 2022

Women in web3 award of the year

Fast Company Awards 2023

The most creative people in business

FTNFT award Burj Khalifa 2023

Best local NFT artist

World Corporate Summit Awards Huwaei 2022

Women in web3 award of the year

Awards

Fast Company Awards 2023

The most creative people in business

FTNFT award Burj Khalifa 2023

Best local NFT artist

World Corporate Summit Awards Huwaei 2022

Women in web3 award of the year

Benefits
Benefits
Benefits

Here are a few things we do that others really just don’t.

Creativity

Experience artwork that blends sound, visuals, and storytelling in a way that’s never been done before.

Creativity

Experience artwork that blends sound, visuals, and storytelling in a way that’s never been done before.

Creativity

Experience artwork that blends sound, visuals, and storytelling in a way that’s never been done before.

Consistency

Each piece carries Amrita’s signature Phygital™ art style, ensuring a unique yet recognizable artistic voice.

Consistency

Each piece carries Amrita’s signature Phygital™ art style, ensuring a unique yet recognizable artistic voice.

Consistency

Each piece carries Amrita’s signature Phygital™ art style, ensuring a unique yet recognizable artistic voice.

Scalability

From intimate canvas pieces to large-scale digital installations, Amrita’s art adapts seamlessly across formats.

Scalability

From intimate canvas pieces to large-scale digital installations, Amrita’s art adapts seamlessly across formats.

Scalability

From intimate canvas pieces to large-scale digital installations, Amrita’s art adapts seamlessly across formats.

Speed

Exclusive art drops and commissions delivered with precision, ensuring your collection stays ahead of the curve.

Speed

Exclusive art drops and commissions delivered with precision, ensuring your collection stays ahead of the curve.

Speed

Exclusive art drops and commissions delivered with precision, ensuring your collection stays ahead of the curve.

Flexibility

Whether physical, digital, or interactive, Amrita’s work fuses multiple mediums to create immersive experiences.

Flexibility

Whether physical, digital, or interactive, Amrita’s work fuses multiple mediums to create immersive experiences.

Flexibility

Whether physical, digital, or interactive, Amrita’s work fuses multiple mediums to create immersive experiences.

Diversity

A fusion of cultures, technology, and emotions, capturing global influences with a deeply personal touch.

Diversity

A fusion of cultures, technology, and emotions, capturing global influences with a deeply personal touch.

Diversity

A fusion of cultures, technology, and emotions, capturing global influences with a deeply personal touch.

Support

Get direct access to personalized commissions, exclusive releases, and a seamless buying experience.

Support

Get direct access to personalized commissions, exclusive releases, and a seamless buying experience.

Support

Get direct access to personalized commissions, exclusive releases, and a seamless buying experience.

Convenience

Explore, collect, and interact with Amrita’s work effortlessly through a smooth and intuitive process.

Convenience

Explore, collect, and interact with Amrita’s work effortlessly through a smooth and intuitive process.

Convenience

Explore, collect, and interact with Amrita’s work effortlessly through a smooth and intuitive process.

A word is worth a
thousand pictures.
A word is worth a
thousand pictures.
A word is worth a
thousand pictures.
A word is worth a
thousand pictures.
Navigating NFT's
Navigating NFT's
Navigating NFT's

The Creation Process Behind
Amrita Sethi's SoundBYTE Art

Where sound transforms into visual storytelling

Recording the Sound

Amrita begins by selecting a word or phrase that encapsulates the essence of her intended artwork. She then records herself speaking this word, capturing its unique sound wave pattern.

Recording the Sound

Amrita begins by selecting a word or phrase that encapsulates the essence of her intended artwork. She then records herself speaking this word, capturing its unique sound wave pattern.

Recording the Sound

Amrita begins by selecting a word or phrase that encapsulates the essence of her intended artwork. She then records herself speaking this word, capturing its unique sound wave pattern.

Visualizing the Sound Wave

The recorded sound wave serves as the foundational structure for the piece. Amrita meticulously analyzes the wave's peaks and troughs, envisioning how each segment can be transformed into visual elements that narrate a story.

Visualizing the Sound Wave

The recorded sound wave serves as the foundational structure for the piece. Amrita meticulously analyzes the wave's peaks and troughs, envisioning how each segment can be transformed into visual elements that narrate a story.

Visualizing the Sound Wave

The recorded sound wave serves as the foundational structure for the piece. Amrita meticulously analyzes the wave's peaks and troughs, envisioning how each segment can be transformed into visual elements that narrate a story.

Illustrating the Narrative

Integrating her artistic vision, Amrita overlays images onto the sound wave. Each visual element corresponds to specific segments of the wave, creating a cohesive narrative that reflects the meaning and emotion behind the spoken word.

Illustrating the Narrative

Integrating her artistic vision, Amrita overlays images onto the sound wave. Each visual element corresponds to specific segments of the wave, creating a cohesive narrative that reflects the meaning and emotion behind the spoken word.

Illustrating the Narrative

Integrating her artistic vision, Amrita overlays images onto the sound wave. Each visual element corresponds to specific segments of the wave, creating a cohesive narrative that reflects the meaning and emotion behind the spoken word.

Digitizing and Enhancing

The artwork is then digitized, allowing for further refinement. Amrita enhances the piece by incorporating digital elements, ensuring that the final product is both visually captivating and resonant with the original sound.

Digitizing and Enhancing

The artwork is then digitized, allowing for further refinement. Amrita enhances the piece by incorporating digital elements, ensuring that the final product is both visually captivating and resonant with the original sound.

Digitizing and Enhancing

The artwork is then digitized, allowing for further refinement. Amrita enhances the piece by incorporating digital elements, ensuring that the final product is both visually captivating and resonant with the original sound.

Minting as NFTs

To authenticate and share her creations, Amrita mints the digital artworks as Non-Fungible Tokens (NFTs) on blockchain platforms. This process not only secures the originality of each piece but also allows collectors to own a unique blend of auditory and visual art.

Minting as NFTs

To authenticate and share her creations, Amrita mints the digital artworks as Non-Fungible Tokens (NFTs) on blockchain platforms. This process not only secures the originality of each piece but also allows collectors to own a unique blend of auditory and visual art.

Minting as NFTs

To authenticate and share her creations, Amrita mints the digital artworks as Non-Fungible Tokens (NFTs) on blockchain platforms. This process not only secures the originality of each piece but also allows collectors to own a unique blend of auditory and visual art.

Augmented Reality Integration

Elevating the interactive experience, many of Amrita's SoundBYTE artworks are integrated with augmented reality. Viewers can use devices to see the artwork come to life, witnessing the fusion of sound and visuals in real-time.

Augmented Reality Integration

Elevating the interactive experience, many of Amrita's SoundBYTE artworks are integrated with augmented reality. Viewers can use devices to see the artwork come to life, witnessing the fusion of sound and visuals in real-time.

Augmented Reality Integration

Elevating the interactive experience, many of Amrita's SoundBYTE artworks are integrated with augmented reality. Viewers can use devices to see the artwork come to life, witnessing the fusion of sound and visuals in real-time.

How can I view the art in 3D?

How can I view the art in 3D?

Download Artivive and point your camera at the art!

Also available in browsers

Also available in browsers

Also available in browsers

Features

Features

Features

In case you missed it, here’s a step-by-step guide!

In case you missed it, here’s a step-by-step guide!

Follow these steps to unlock the art in 3D.

Text to Image
Text to Image
image to Video
image to Video
Character Swap
Character Swap

Download Artivive

Get the Artivive app from the App Store or Google Play. It’s free and takes just a few seconds to install.

Download Artivive

Get the Artivive app from the App Store or Google Play. It’s free and takes just a few seconds to install.

Download Artivive

Get the Artivive app from the App Store or Google Play. It’s free and takes just a few seconds to install.

Features

In case you missed it, here’s a step-by-step guide!

Follow these steps to unlock the art in 3D.

Text to Image
image to Video
Character Swap

Download Artivive

Get the Artivive app from the App Store or Google Play. It’s free and takes just a few seconds to install.

Features

In case you missed it, here’s a step-by-step guide!

Follow these steps to unlock the art in 3D.

Text to Image
image to Video
Character Swap

Download Artivive

Get the Artivive app from the App Store or Google Play. It’s free and takes just a few seconds to install.

AI Digital Doula

BaiBai

AI Digital Doula

BaiBai

Art.Tech.Wellness.

Bucket Monsters

Art.Tech.Wellness.

Bucket Monsters

AR

SOUNDBYTES

AR

SOUNDBYTES

behind the scenes

behind the scenes

VR/AR/XR

VR/AR/XR

AI Digital Doula

BaiBai

Art.Tech.Wellness.

Bucket Monsters

AR

SOUNDBYTES

behind the scenes

VR/AR/XR

Looks Like a Shirt, Acts Like a Portal