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Amrita Sethi
Nfts. Art. Tech.
Driving transformation through art and technology.
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Amrita Sethi
Nfts. Art. Tech.
Driving transformation through art and technology.
NEW Clothing Line
Amrita Sethi
Nfts. Art. Tech.
Driving transformation through art and technology.
Shop Expression
Learn more
NEW Clothing Line
Amrita Sethi
Nfts. Art. Tech.
Driving transformation through art and technology.
Shop Expression
Learn more
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Trending?
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03
//Who Am I
NFTs.Tech.Art
//Who Am I
NFTs.Tech.Art
Meet
amrita sethi
amrita sethi


Dubai’s first AR, NFT and Phygital Artist
Dubai’s first AR, NFT and Phygital
Artist
Amrita Sethi, the UAE’s first NFT and phygital artist, merges sound, art, tech, and personal growth. Her signature art style SoundBYTEs(c) transforms sound into visual art, while her collectibles Bucket Monsters blends art, tech, and mental health. She has also created BaiBai - AI Digital Doula, supporting emotional well-being in pregnancy and parenting inspired by her personal journey to motherhood. A UAE Golden Visa recipient, Amrita’s work spans murals, sculptures, NFTs, fashion, and jewelry, integrating AI, AR, and VR. She painted the Middle East’s first Augmented Reality mural at DIFC, Dubai, inspiring change through art and technology.
discover the collection
Open Edition Prints

"Delhi" AR SoundBYTE
From the Taj Mahal to Chandi Chowk, from Thumb’s up to tuk- tuk drivers, or take a spin around India Gate and Qutub Minar. Delhi’s vibrancy, heritage and sights are captured in the Voice note Art of “Delhi’ (recorded in the artist’s voice).

"Dubai" Colour AR SoundBYTE
The ever-evolving skyline of Dubai boasting a mirage of brilliant skyscrapers and architecture such as The Museum of the Future, makes this the city of the future.

"Valentine's Day" AR SoundBYTE
For the love of art! Say “Happy Valentine’s Day” to that special someone in your life in a unique way with the Limited Edition "Happy Valentine’s Day” Voice Note Art (c).

"Eyd Mawlid Saied” AR SoundBYTE
"Happy Birthday"! Sounds like a celebration! Cake, candles, presents, sparklers and balloons, these make a perfect gift for anyone on their bday.
Open Edition Prints

"Delhi" AR SoundBYTE
From the Taj Mahal to Chandi Chowk, from Thumb’s up to tuk- tuk drivers, or take a spin around India Gate and Qutub Minar. Delhi’s vibrancy, heritage and sights are captured in the Voice note Art of “Delhi’ (recorded in the artist’s voice).

"Dubai" Colour AR SoundBYTE
The ever-evolving skyline of Dubai boasting a mirage of brilliant skyscrapers and architecture such as The Museum of the Future, makes this the city of the future.

"Valentine's Day" AR SoundBYTE
For the love of art! Say “Happy Valentine’s Day” to that special someone in your life in a unique way with the Limited Edition "Happy Valentine’s Day” Voice Note Art (c).

"Eyd Mawlid Saied” AR SoundBYTE
"Happy Birthday"! Sounds like a celebration! Cake, candles, presents, sparklers and balloons, these make a perfect gift for anyone on their bday.
Open Edition Prints

"Delhi" AR SoundBYTE
From the Taj Mahal to Chandi Chowk, from Thumb’s up to tuk- tuk drivers, or take a spin around India Gate and Qutub Minar. Delhi’s vibrancy, heritage and sights are captured in the Voice note Art of “Delhi’ (recorded in the artist’s voice).

"Dubai" Colour AR SoundBYTE
The ever-evolving skyline of Dubai boasting a mirage of brilliant skyscrapers and architecture such as The Museum of the Future, makes this the city of the future.

"Valentine's Day" AR SoundBYTE
For the love of art! Say “Happy Valentine’s Day” to that special someone in your life in a unique way with the Limited Edition "Happy Valentine’s Day” Voice Note Art (c).

"Eyd Mawlid Saied” AR SoundBYTE
"Happy Birthday"! Sounds like a celebration! Cake, candles, presents, sparklers and balloons, these make a perfect gift for anyone on their bday.
Open Edition Prints

"Delhi" AR SoundBYTE
From the Taj Mahal to Chandi Chowk, from Thumb’s up to tuk- tuk drivers, or take a spin around India Gate and Qutub Minar. Delhi’s vibrancy, heritage and sights are captured in the Voice note Art of “Delhi’ (recorded in the artist’s voice).

"Dubai" Colour AR SoundBYTE
The ever-evolving skyline of Dubai boasting a mirage of brilliant skyscrapers and architecture such as The Museum of the Future, makes this the city of the future.

"Valentine's Day" AR SoundBYTE
For the love of art! Say “Happy Valentine’s Day” to that special someone in your life in a unique way with the Limited Edition "Happy Valentine’s Day” Voice Note Art (c).

"Eyd Mawlid Saied” AR SoundBYTE
"Happy Birthday"! Sounds like a celebration! Cake, candles, presents, sparklers and balloons, these make a perfect gift for anyone on their bday.
Amrita Sethi
NFT Artist
I firmly believe in being the artist
Amrita Sethi
NFT Artist
I firmly believe in being the artist
Amrita Sethi
NFT Artist
I firmly believe in being the artist
of one's own life, creating new narratives, characters, and outcomes, through deliberate choices and actions.
of one's own life, creating new narratives, characters, and outcomes, through deliberate choices and actions.
05
CREATIVITY
ART
05
CREATIVITY
ART
Creativity
ART
A fusion of sound, art, and technology—creativity you can see, hear, and wear.
A fusion of sound, art, and technology—creativity you can see, hear, and wear.












Collaborations
Collaborations
Collaborations

Signature Style of art
Kim Ketaila (CNN Think BIG)
"I like being a freelancer because you get to work on diverse projects. It’s learning about different subjects that I really enjoy."

Amrita Sethi
Inspiring trailblazers: Epic Journeys

Women of Web3
How to merge physical and digital art

Signature Style of art
Kim Ketaila (CNN Think BIG)
"I like being a freelancer because you get to work on diverse projects. It’s learning about different subjects that I really enjoy."

Amrita Sethi
Inspiring trailblazers: Epic Journeys

Women of Web3
How to merge physical and digital art
Awards
Awards

Fast Company Awards 2023
The most creative people in business

FTNFT award Burj Khalifa 2023
Best local NFT artist

World Corporate Summit Awards Huwaei 2022
Women in web3 award of the year

Fast Company Awards 2023
The most creative people in business

FTNFT award Burj Khalifa 2023
Best local NFT artist

World Corporate Summit Awards Huwaei 2022
Women in web3 award of the year
Awards

Fast Company Awards 2023
The most creative people in business

FTNFT award Burj Khalifa 2023
Best local NFT artist

World Corporate Summit Awards Huwaei 2022
Women in web3 award of the year
Benefits
Benefits
Benefits
Here are a few things we do that others really just don’t.
Creativity
Experience artwork that blends sound, visuals, and storytelling in a way that’s never been done before.
Creativity
Experience artwork that blends sound, visuals, and storytelling in a way that’s never been done before.
Creativity
Experience artwork that blends sound, visuals, and storytelling in a way that’s never been done before.
Consistency
Each piece carries Amrita’s signature Phygital™ art style, ensuring a unique yet recognizable artistic voice.
Consistency
Each piece carries Amrita’s signature Phygital™ art style, ensuring a unique yet recognizable artistic voice.
Consistency
Each piece carries Amrita’s signature Phygital™ art style, ensuring a unique yet recognizable artistic voice.
Scalability
From intimate canvas pieces to large-scale digital installations, Amrita’s art adapts seamlessly across formats.
Scalability
From intimate canvas pieces to large-scale digital installations, Amrita’s art adapts seamlessly across formats.
Scalability
From intimate canvas pieces to large-scale digital installations, Amrita’s art adapts seamlessly across formats.
Speed
Exclusive art drops and commissions delivered with precision, ensuring your collection stays ahead of the curve.
Speed
Exclusive art drops and commissions delivered with precision, ensuring your collection stays ahead of the curve.
Speed
Exclusive art drops and commissions delivered with precision, ensuring your collection stays ahead of the curve.
Flexibility
Whether physical, digital, or interactive, Amrita’s work fuses multiple mediums to create immersive experiences.
Flexibility
Whether physical, digital, or interactive, Amrita’s work fuses multiple mediums to create immersive experiences.
Flexibility
Whether physical, digital, or interactive, Amrita’s work fuses multiple mediums to create immersive experiences.
Diversity
A fusion of cultures, technology, and emotions, capturing global influences with a deeply personal touch.
Diversity
A fusion of cultures, technology, and emotions, capturing global influences with a deeply personal touch.
Diversity
A fusion of cultures, technology, and emotions, capturing global influences with a deeply personal touch.
Support
Get direct access to personalized commissions, exclusive releases, and a seamless buying experience.
Support
Get direct access to personalized commissions, exclusive releases, and a seamless buying experience.
Support
Get direct access to personalized commissions, exclusive releases, and a seamless buying experience.
Convenience
Explore, collect, and interact with Amrita’s work effortlessly through a smooth and intuitive process.
Convenience
Explore, collect, and interact with Amrita’s work effortlessly through a smooth and intuitive process.
Convenience
Explore, collect, and interact with Amrita’s work effortlessly through a smooth and intuitive process.
thousand pictures.
thousand pictures.
thousand pictures.
thousand pictures.
Navigating NFT's
Navigating NFT's
Navigating NFT's
The Creation Process Behind
Amrita Sethi's SoundBYTE Art
Where sound transforms into visual storytelling
Recording the Sound
Amrita begins by selecting a word or phrase that encapsulates the essence of her intended artwork. She then records herself speaking this word, capturing its unique sound wave pattern.
Recording the Sound
Amrita begins by selecting a word or phrase that encapsulates the essence of her intended artwork. She then records herself speaking this word, capturing its unique sound wave pattern.
Recording the Sound
Amrita begins by selecting a word or phrase that encapsulates the essence of her intended artwork. She then records herself speaking this word, capturing its unique sound wave pattern.
Visualizing the Sound Wave
The recorded sound wave serves as the foundational structure for the piece. Amrita meticulously analyzes the wave's peaks and troughs, envisioning how each segment can be transformed into visual elements that narrate a story.
Visualizing the Sound Wave
The recorded sound wave serves as the foundational structure for the piece. Amrita meticulously analyzes the wave's peaks and troughs, envisioning how each segment can be transformed into visual elements that narrate a story.
Visualizing the Sound Wave
The recorded sound wave serves as the foundational structure for the piece. Amrita meticulously analyzes the wave's peaks and troughs, envisioning how each segment can be transformed into visual elements that narrate a story.
Illustrating the Narrative
Integrating her artistic vision, Amrita overlays images onto the sound wave. Each visual element corresponds to specific segments of the wave, creating a cohesive narrative that reflects the meaning and emotion behind the spoken word.
Illustrating the Narrative
Integrating her artistic vision, Amrita overlays images onto the sound wave. Each visual element corresponds to specific segments of the wave, creating a cohesive narrative that reflects the meaning and emotion behind the spoken word.
Illustrating the Narrative
Integrating her artistic vision, Amrita overlays images onto the sound wave. Each visual element corresponds to specific segments of the wave, creating a cohesive narrative that reflects the meaning and emotion behind the spoken word.
Digitizing and Enhancing
The artwork is then digitized, allowing for further refinement. Amrita enhances the piece by incorporating digital elements, ensuring that the final product is both visually captivating and resonant with the original sound.
Digitizing and Enhancing
The artwork is then digitized, allowing for further refinement. Amrita enhances the piece by incorporating digital elements, ensuring that the final product is both visually captivating and resonant with the original sound.
Digitizing and Enhancing
The artwork is then digitized, allowing for further refinement. Amrita enhances the piece by incorporating digital elements, ensuring that the final product is both visually captivating and resonant with the original sound.
Minting as NFTs
To authenticate and share her creations, Amrita mints the digital artworks as Non-Fungible Tokens (NFTs) on blockchain platforms. This process not only secures the originality of each piece but also allows collectors to own a unique blend of auditory and visual art.
Minting as NFTs
To authenticate and share her creations, Amrita mints the digital artworks as Non-Fungible Tokens (NFTs) on blockchain platforms. This process not only secures the originality of each piece but also allows collectors to own a unique blend of auditory and visual art.
Minting as NFTs
To authenticate and share her creations, Amrita mints the digital artworks as Non-Fungible Tokens (NFTs) on blockchain platforms. This process not only secures the originality of each piece but also allows collectors to own a unique blend of auditory and visual art.
Augmented Reality Integration
Elevating the interactive experience, many of Amrita's SoundBYTE artworks are integrated with augmented reality. Viewers can use devices to see the artwork come to life, witnessing the fusion of sound and visuals in real-time.
Augmented Reality Integration
Elevating the interactive experience, many of Amrita's SoundBYTE artworks are integrated with augmented reality. Viewers can use devices to see the artwork come to life, witnessing the fusion of sound and visuals in real-time.
Augmented Reality Integration
Elevating the interactive experience, many of Amrita's SoundBYTE artworks are integrated with augmented reality. Viewers can use devices to see the artwork come to life, witnessing the fusion of sound and visuals in real-time.
How can I view the art in 3D?
How can I view the art in 3D?






Download Artivive and point your camera at the art!

Features
Features
Features
In case you missed it, here’s a step-by-step guide!
In case you missed it, here’s a step-by-step guide!
Follow these steps to unlock the art in 3D.






Download Artivive
Get the Artivive app from the App Store or Google Play. It’s free and takes just a few seconds to install.
Download Artivive
Get the Artivive app from the App Store or Google Play. It’s free and takes just a few seconds to install.
Download Artivive
Get the Artivive app from the App Store or Google Play. It’s free and takes just a few seconds to install.
Features
In case you missed it, here’s a step-by-step guide!
Follow these steps to unlock the art in 3D.



Download Artivive
Get the Artivive app from the App Store or Google Play. It’s free and takes just a few seconds to install.
Features
In case you missed it, here’s a step-by-step guide!
Follow these steps to unlock the art in 3D.



Download Artivive
Get the Artivive app from the App Store or Google Play. It’s free and takes just a few seconds to install.


AI Digital Doula
BaiBai


AI Digital Doula
BaiBai


Art.Tech.Wellness.
Bucket Monsters


Art.Tech.Wellness.
Bucket Monsters


AR
SOUNDBYTES


AR
SOUNDBYTES


behind the scenes


behind the scenes


VR/AR/XR


VR/AR/XR


AI Digital Doula
BaiBai


Art.Tech.Wellness.
Bucket Monsters


AR
SOUNDBYTES


behind the scenes


VR/AR/XR